As part of an ongoing commitment to improve the health of communities nationwide, Medibank announced on Monday 27 June its official partnership with parkrun – Australia’s largest running community.
Now in its fifth year, parkrun has more than 230,000 registered runners taking part in its free timed, five kilometer running events in 172 parks and open spaces across Australia. The weekly events, which take place every Saturday morning, enable runners of all ages and abilities to get more active — from walkers or first-timers, to experienced runners and athletes.
As part of the three-year partnership, Medibank will roll out a number of initiatives designed to make it easier for Aussies to get out on the track. To kick things off and help achieve record levels of participation nationwide, Medibank and parkrun will launch ‘Personal Better’ day later this year – a national event which encourages Aussies to take part and set their own ‘personal better’ – be that through simply turning up to participate, or by finishing the run in record time. The partnership will assist parkrun to expand into more communities across Australia.
The parkrun partnership supports Medibank’s current brand proposition of ‘I Am Better’ and complements its focus on making physical activity accessible to all, supporting existing initiatives such as its sponsorship of the Medibank Melbourne Marathon and Australian Open.